Post-Launch Game Marketing: Strategies for Immediate, Mid-Term & Long-Term Success
Overview Introduction Many developers exhaust themselves reaching release, then watch their games fade into obscurity within weeks because they treated launch as the end rather than the beginning of their marketing journey. The harsh reality is that post-launch marketing often matters more than pre-launch efforts, especially in today’s crowded marketplace, where games compete not just […]
How Hades & Baldur’s Gate 3 Nailed Pre-Launch Marketing?
Overview Introduction Pre-launch marketing can make or break a game’s commercial success, but few studios execute it masterfully. While many games generate initial buzz only to fade before launch, or launch with impressive quality but no awareness, certain titles demonstrate how strategic, sustained marketing turns anticipation into sales. Examining successful pre-launch campaigns reveals patterns worth […]
How Do You Build Hype Before Your Game Launches?
Overview Introduction Launching a game without pre-launch marketing is like opening a restaurant in a deserted alley and wondering why nobody shows up. The harsh reality of modern game development is that building a great game is only half the battle – the other half is ensuring people know it exists before launch day arrives. […]
The World of Gaming: Most Popular Video Games Today
Gaming is no longer just a pastime—it’s a cultural phenomenon, an industry powerhouse, and a platform for creativity, competition, and connection. From casual mobile games to sprawling open-world epics, video games have evolved into one of the most influential forms of entertainment globally. But what exactly is gaming, and which video games are the most […]
the quest for inclusive gaming: breaking barriers and embracing diversity
In recent years, the gaming industry has made great strides in becoming more inclusive and diverse. While we’ve seen some epic progress, there’s still work to be done to ensure that every player, regardless of their background or abilities, feels like a superstar in the gaming community. So, let’s dive into 2023 and explore how we can make video games more diverse, inclusive, and totally rad!
How to not be the loud gamer in your group 📣
We all know that one person who is notorious for being loud and rackety online. Whether you are a gamer or have participated in a virtual meeting, at some stage you have probably wished for another participant to mute themselves, permanently. Most of the times, a noisy person in these situations doesn’t really know the […]
Stray: Internet’s new favorite feline
Most of the time when we come across a game with an animal protagonist, we usually expect our character to act like a human while having the appearance of a cartoon character or an animal, such as OctaDad, Crash Bandicoot, or Sonic the Hedgehog.