What Games Nailed Post-Launch Marketing? 2 Examples Worth Studying
Overview Introduction Post-launch marketing separates games that fade after release from those that build momentum for years. While pre-launch campaigns generate initial awareness, what happens after launch day determines whether your game becomes a fleeting release or a lasting success. The video game companies that understand this invest heavily in sustaining visibility, engagement, and sales […]
Post-Launch Game Marketing: Strategies for Immediate, Mid-Term & Long-Term Success
Overview Introduction Many developers exhaust themselves reaching release, then watch their games fade into obscurity within weeks because they treated launch as the end rather than the beginning of their marketing journey. The harsh reality is that post-launch marketing often matters more than pre-launch efforts, especially in today’s crowded marketplace, where games compete not just […]
Your Game’s Not Viral Yet? You Probably Need LiveOps
It means you’re not just building gameplay. You’re building experiences that extend far beyond the main loop. And this is where LiveOps becomes your secret weapon.
Mastering the First Time User Experience!
Discover the secrets to creating an engaging and intuitive onboarding process that hooks players from the start. Learn how to balance soft and hard prompts, implement effective tutorials, and leverage analytics to refine your game. Dive into the world of game design and ensure your players have a seamless and unforgettable experience.
the not-so-subtle art of game economy
Think of a game economy as the engine driving everything in your favorite games. It’s how you earn, spend, and trade resources like coins, items, or points. Whether you’re saving up for that epic upgrade in Clash of Clans or grinding through mobile games, it’s all about balancing challenge and reward to keep you coming back.