Stop Treating Social Gameplay Like an Add-On

In game development, social features in games are often treated as a nice-to-have — something you toss in after everything else is built. Kind of like an extra skin or bonus level. But what if we flipped that mindset?

What if player interaction in games wasn’t just the cherry on top, but part of the actual cake?

Why do Games Know You Better Than Your BFF Now?

Whether you’re building a cozy farm sim or launching a battle royale beast, data analytics has become your bestie. Why? Because it shows you what players really do, not just what they say.