The Shift in Game Marketing: What Studios Need to Know
Overview Introduction The gaming industry has witnessed a seismic shift in marketing approaches, influenced by evolving game design, technological advances, and new player behaviors. For both AAA games and indie game studios, understanding the distinction between traditional and new-age marketing strategies is crucial for success across diverse game genres and platforms. Traditional Game Marketing Strategies […]
What Games Nailed Post-Launch Marketing? 2 Examples Worth Studying
Overview Introduction Post-launch marketing separates games that fade after release from those that build momentum for years. While pre-launch campaigns generate initial awareness, what happens after launch day determines whether your game becomes a fleeting release or a lasting success. The video game companies that understand this invest heavily in sustaining visibility, engagement, and sales […]
Post-Launch Game Marketing: Strategies for Immediate, Mid-Term & Long-Term Success
Overview Introduction Many developers exhaust themselves reaching release, then watch their games fade into obscurity within weeks because they treated launch as the end rather than the beginning of their marketing journey. The harsh reality is that post-launch marketing often matters more than pre-launch efforts, especially in today’s crowded marketplace, where games compete not just […]
How Hades & Baldur’s Gate 3 Nailed Pre-Launch Marketing?
Overview Introduction Pre-launch marketing can make or break a game’s commercial success, but few studios execute it masterfully. While many games generate initial buzz only to fade before launch, or launch with impressive quality but no awareness, certain titles demonstrate how strategic, sustained marketing turns anticipation into sales. Examining successful pre-launch campaigns reveals patterns worth […]
How Do You Build Hype Before Your Game Launches?
Overview Introduction Launching a game without pre-launch marketing is like opening a restaurant in a deserted alley and wondering why nobody shows up. The harsh reality of modern game development is that building a great game is only half the battle – the other half is ensuring people know it exists before launch day arrives. […]
The Complete Guide to the Game Development Process – Post-launch Steps
Overview Introduction Releasing a game is not the finish line – it’s the start of a new chapter. The game development process extends far beyond launch. Whether it’s fixing early bugs, scaling servers, introducing seasonal events, or nurturing communities, these steps decide the long-term survival of a game. In this guide, we’ll explore the standard […]