Why do Games Know You Better Than Your BFF Now?

Whether you’re building a cozy farm sim or launching a battle royale beast, data analytics has become your bestie. Why? Because it shows you what players really do, not just what they say.

The Ad Kings of Q1: Mobile Games That Made Bank (and How)

2025 kicked off with a loud reminder: If you know your audience, even ads can feel like rewards.

In an industry chasing trends like AI, Web3, and XR, six games went old-school — but with precision. These mobile titles didn’t reinvent the wheel; they made it roll faster, smarter, and more profitably.